General: The Big Screen Project is an innovative venue for video, film, live and interactive content that will set a new standard for the urban, cinematic experience. It consists of a large 30 x 16.5 ft. HD Format LED screen located at the 10,000 sq. ft. public plaza behind a new 54-story multi-use building on Sixth Avenue between 29th and 30th Street in New York City.

Content: The content shown is eclectic ranging from the best in the arts, cinema, and new media to highlights in sports and video gaming. Our team of curators collects the best of global cultures in participation with strategic content partners such as art institutions, film festivals, ecologically and humanitarian minded not-for-profits etc. The programming will be at least 10 hours a day.

Vision: The aspiration is for the Big Screen Project to become a destination continuously evolving with its audience and galvanizing Upper Chelsea with thought-provoking tapestries of contemporary media.

Audience: Audiences will come attend preannounced screenings of films or just pass through the plaza and be captivated by the quality and diversity of the content. Additionally the screen faces the 300 room Eventi hotel and The Bar Basque, a restaurant with a 180 table capacity, which will add to the sophistication and diversity of the audience.

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